BRANDING
Guinness came out with some retro limited edition cans which were a departure from the recognised branding. To show customers that it was still Guinness, I created a video concept and visual guide of the can transforming.
IMAGERY
The look and feel of images for Facebook and Instagram.
Natural look. Creating a culture of enjoying a Guinness responsibly with a meal.
Animation
Introducing the ingredients in a playful manner.
