SOCIAL CONTENT
Lifestyle images / look and feel
DESIGN
Martini Racing ribbon and the brand colours are used for the Facebook posts and for the heritage Instagram posts.
VIDeO content
One way to communicate with younger people is by using moving images and gifs. In the videos I directed I focussed on the lifestyle/fashion aspect of the brand and its connection to the F1.
I used local talent and influencers. Fashion video with fashion brand OUTLAW MOSCOW.
Short film about Kate Underwood, official Martini Racing photographer enjoying her time in Sao Paulo.
Video content with influencer Kate Underwood.